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High-quality, needs-based professional development is only as good as the delivery system in place to disseminate the content of the professional development to the intended recipients without the loss of the original message and meaning. To the detriment of district outcomes, professional development, generated by good intentioned, highly-qualified central office personnel, seldom reaches the people who need it most; school leaders and teachers. This workshop will expose participants to the roadblocks commonly associated with this systemic, yet manageable challenge and set participants on the course for approaching this pervasive issue strategically.